reasons

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Reasons Use White Background Websites Proper Web Design

reasons use white Reasons Use White Background Websites Proper Web Design

A website may make perfect sense to the developer, but a design that is focused on bells and whistles can turn users away. While beautiful, impressive, and compelling design is important for a variety of reasons design choices need to be weighed against meeting the user's needs in order for a site to achieve its goal.

Color is a very emotional issue. Just ask anyone who has had to deal with a spouse selecting wallpaper. There is a reason why search engines use a black letters on a white background. Legibility.

Light text on dark backgrounds is easier on the eyes than the traditional black text on white backgrounds. That is why the classic Windows Accessibility color scheme recolors Windows to have large light text on black backgrounds. Also, black text on white backgrounds is, contrary to what one might think, is very demanding on the eyes.

To understand the issue of white text on black backgrounds you have to go back well before the WWW to one of the seminal works on print advertising, Ogilvy on Advertising by David Ogilvy. If my memory serves me, Ogilvy discourraged the use of white text on a black back backgrounds except sparingly and as a highlighting tool.

Because Ogilvy was so highly regarded this quickly became a design standard, one which carried over onto the web during its infancy and before anyone had thought to conduct research studies on the viewing of CRT or, today, LCD monitors.

As an interesting aside, in the late 1980's and early 1990's it was fashionable to use white text on a blue background. WordPerfect is one of many examples that comes to mind. I do not know if white on blue was a result of studies, though I know I preferred white on blue, even for a few years past its popularity.


Web Design Agency in Nottingham Develops New eCommerce Pacakage
PR Web (press release), WA - 2 hours ago
Nottingham, UK (PRWEB) November 20, 2008 -- WebCatch are a young, up and coming Web Design Company based in Nottingham UK. They are making an astounding ...


Law Firm Web Design Company Now Offers A Free 5 Day Course in ...
IPR Wire, CA - 10 hours ago
The law firm web design company, Lawyer Web Templates, has been offering high quality web building services and templates for years. ...


Web design firm's span reaches from Dnieper to Danbury
Danbury News Times, CT - Nov 18, 2008
... a city in western Ukraine near the country's border with Poland, got the idea to start the firm while working at another Web design outfit in Stamford. ...


Klue

Also wanted: Web Design Ninja!
Klue, Malaysia - 23 hours ago


Denver Interactive Agency Ranks Among The World’s Best in Web ...
PR Web (press release), WA - Nov 17, 2008
... and visual communications, as a winner in the Interactive Annual 14, the magazine’s annual competition for excellence and innovation in web design. ...
Amalgamated Pixels Awarded 2008 Davey Award MarketWatch
all 10 news articles


Web Design Index by Content 3
Architecture.sk, Slovakia - Nov 17, 2008
Would you like an overview of the state of the art in web design in a specific field? Web Design Index by Content provides exactly that: every year, ...


OnWheelsInc.com Unveils New Web Design
MarketWatch - Nov 6, 2008
DETROIT, Nov 06, 2008 /PRNewswire via COMTEX/ -- OnWheelsInc.com, an automotive site for minority car buyers, enthusiasts and general web surfers alike, ...


Web design & FOSS
ZDNet UK, UK - Nov 14, 2008
This puts me within striking distance of London for contract web design work but I still want to work remotely and move back into teaching.


EDSF Report on Web Design Color Preferences
What They Think, KY - Nov 11, 2008
The report, titled "Color Preferences in Web Design," is available now as a free download at www.edsf.org. The report is a result of the EDSF research grant ...


web design
TheStorygroup.com, GA - Nov 13, 2008
Find The Lowest Price Domain and Hosting in the World. Fast, Reliable, Why Pay More? Find The Lowest Price Domain and Hosting in the World. ...

.web-design. - Google News

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 Date Connection  History of Newtonian Telescope Journal Article  Brixner Telescope  Amateur Telescope Making   cup cakes   empty cans of Pringles  Reasons to use White Background Websites   IF JESUS CAME TO YOUR HOUSE…!  A LETTER FROM JESUS  Evel Knievel Dead November 30  500 year american map  Dogs dog bite-related fatalities   Why Viagra is bad for you   Cialis Viagra is a Health Risk  How To Shelter in Place During Chemical Emergencies  How To Disinfect Water by Boiling  How To Survive Disasters without Preparation  How To Have a Fun and Safe Halloween  How To Treat Common Bug Bites  How To Treat a Bee Sting  How To Treat a Sunburn  How To Avoid Traveler's Diarrhea  How To Treat Hypoglycemia (Low Blood Sugar)  How To Become a Paramedic  How To Dress a Wound  How To Treat a Jellyfish Sting  How To Teach Kids to Call 911  How To Escape a Rip Current  Hot To Splint A broken Hand  How To Recognize a Medical Emergency  How To Treat Rat Bites  How To Treat for Shock  How To Treat Cat Bites and Scratches  How To Deliver a Baby  How To Recognize and Treat Heat Stroke  How To Treat Dog Bites  How To Treat Dog Bites  Causes of Abdominal Pain  How To Treat an Amputation  How To Treat a Black Eye  How To Treat Broken Bones  How to Control Bleeding  Symptoms of a Heart Attack  Carbon Monoxide Poisoning  How To Do the Heimlich Maneuver  Causes and Treatment of Confusion  How To Perform Cardiopulmonary Resuscitation (CPR)  How To Treat a Laceration  Common Causes of Vertigo (Dizziness)  How To Treat an Eye Abrasion  How To Treat an Impaled Object in the Eye  How To Wash Your Hands  How To Treat an Impaled Object  Flu Facts From the CDC  Food Poisoning  How To Treat Frostbite  Head Injury Recognition, First Aid for Skull Fracture & Closed Head Injury  Symptoms of a Heart Attack  How To Recognize and Treat Heat Exhaustion  How To Recognize and Treat Hypothermia  Common Causes of Nausea and Vomiting  US Presidents   James Monroe  John Quincy Adams 

 


 

Reasons to use White Background Websites

reasons

 Date Connection  Links 

 

 

 

Reasons Use White Background Websites Proper Web Design

reasons use white Reasons Use White Background Websites Proper Web Design

A website may make perfect sense to the developer, but a design that is focused on bells and whistles can turn users away. While beautiful, impressive, and compelling design is important for a variety of reasons design choices need to be weighed against meeting the user's needs in order for a site to achieve its goal.

Color is a very emotional issue. Just ask anyone who has had to deal with a spouse selecting wallpaper. There is a reason why search engines use a black letters on a white background. Legibility.

Light text on dark backgrounds is easier on the eyes than the traditional black text on white backgrounds. That is why the classic Windows Accessibility color scheme recolors Windows to have large light text on black backgrounds. Also, black text on white backgrounds is, contrary to what one might think, is very demanding on the eyes.

To understand the issue of white text on black backgrounds you have to go back well before the WWW to one of the seminal works on print advertising, Ogilvy on Advertising by David Ogilvy. If my memory serves me, Ogilvy discourraged the use of white text on a black back backgrounds except sparingly and as a highlighting tool.

Because Ogilvy was so highly regarded this quickly became a design standard, one which carried over onto the web during its infancy and before anyone had thought to conduct research studies on the viewing of CRT or, today, LCD monitors.

As an interesting aside, in the late 1980's and early 1990's it was fashionable to use white text on a blue background. WordPerfect is one of many examples that comes to mind. I do not know if white on blue was a result of studies, though I know I preferred white on blue, even for a few years past its popularity.


Denver Interactive Agency Ranks Among The World’s Best in Web ...
PR Web (press release), WA - Nov 17, 2008
... and visual communications, as a winner in the Interactive Annual 14, the magazine’s annual competition for excellence and innovation in web design. ...
Amalgamated Pixels Awarded 2008 Davey Award MarketWatch
all 10 news articles


Web Design Index by Content 3
Architecture.sk, Slovakia - Nov 17, 2008
Would you like an overview of the state of the art in web design in a specific field? Web Design Index by Content provides exactly that: every year, ...


What's the Best, Easy Web Design Tool?
Washington Post, United States - 18 hours ago
Christopherm needs to maintain a web site. He asked the Answer Line Forum for easy-to-use software recommendations. Comments that include profanity or ...


Web design & FOSS
ZDNet UK, UK - Nov 14, 2008
This puts me within striking distance of London for contract web design work but I still want to work remotely and move back into teaching.


OnWheelsInc.com Unveils New Web Design
MarketWatch - Nov 6, 2008
DETROIT, Nov 06, 2008 /PRNewswire via COMTEX/ -- OnWheelsInc.com, an automotive site for minority car buyers, enthusiasts and general web surfers alike, ...


EDSF Report on Web Design Color Preferences
What They Think, KY - Nov 11, 2008
The report, titled "Color Preferences in Web Design," is available now as a free download at www.edsf.org. The report is a result of the EDSF research grant ...


web design
TheStorygroup.com, GA - Nov 12, 2008
Web design and creation at a budget suitable for all levels of bussiness. Custom web site from $500.


Chorley web company raises cash for hospice
Chorley Citizen, UK - 6 hours ago
By Citizen newsdesk » A Chorley-based web design company has raised nearly £1000 for local Children’s Hospice Derian House. GoFour Web Design director Mark ...


WiderNet to host Web design expert
Iowa City Press Citizen, IA - Nov 11, 2008
The UI-based WiderNet Project will host a Web design expert from the Chicago Technology Cooperative for a series of discussions on using contemporary Web ...


Web Design: Interactive & Games
Architecture.sk, Slovakia - Nov 14, 2008
With its origins tied to the invention of the hyperlink, the web is defined by interaction. In the internet's early days, interaction consisted on clicking ...

.web-design. - Google News

Common Misspellings include againnst, agains, agaisnt, aganist, agianst, aginst alsot, aslo adn, anbd asside awya bakc, bcak backgorund backrounds beatiful, beautyfull becamae bedore, befoer, befor balck bleu bu clasic dael buring, durig, durring, duting eearly exept focussed ahev, ahve, haev, hvae, hvea importamt intresting, intresting it's jstu knwo,konw, kwno, nkow, nkwo larg amke, mkae, mkea ened nto, onot popularaty prefered quicklyu reasearch seach sence sose tahn, thna taht, tath, thast, thgat, thta, thyat hten, tghe, ther, thge, tjhe their, ther htikn, htink, thikn, thiunk, tihkn htis, thsi, tihs throught todya traditionnal uise variey, varity, vreity, vriety veyr, vrey, vyer, vyre wass, weas, ws vell waht, whta hwihc, whcih, whic, whihc, whlch, wich hwile widows eyars, eyasr, yeasr, yeras, yersa
 Date Connection  History of Newtonian Telescope Journal Article  Brixner Telescope  Amateur Telescope Making   cup cakes   empty cans of Pringles  Reasons to use White Background Websites   IF JESUS CAME TO YOUR HOUSE…!  A LETTER FROM JESUS  Evel Knievel Dead November 30  500 year american map  Dogs dog bite-related fatalities   Why Viagra is bad for you   Cialis Viagra is a Health Risk  How To Shelter in Place During Chemical Emergencies  How To Disinfect Water by Boiling  How To Survive Disasters without Preparation  How To Have a Fun and Safe Halloween  How To Treat Common Bug Bites  How To Treat a Bee Sting  How To Treat a Sunburn  How To Avoid Traveler's Diarrhea  How To Treat Hypoglycemia (Low Blood Sugar)  How To Become a Paramedic  How To Dress a Wound  How To Treat a Jellyfish Sting  How To Teach Kids to Call 911  How To Escape a Rip Current  Hot To Splint A broken Hand  How To Recognize a Medical Emergency  How To Treat Rat Bites  How To Treat for Shock  How To Treat Cat Bites and Scratches  How To Deliver a Baby  How To Recognize and Treat Heat Stroke  How To Treat Dog Bites  How To Treat Dog Bites  Causes of Abdominal Pain  How To Treat an Amputation  How To Treat a Black Eye  How To Treat Broken Bones  How to Control Bleeding  Symptoms of a Heart Attack  Carbon Monoxide Poisoning  How To Do the Heimlich Maneuver  Causes and Treatment of Confusion  How To Perform Cardiopulmonary Resuscitation (CPR)  How To Treat a Laceration  Common Causes of Vertigo (Dizziness)  How To Treat an Eye Abrasion  How To Treat an Impaled Object in the Eye  How To Wash Your Hands  How To Treat an Impaled Object  Flu Facts From the CDC  Food Poisoning  How To Treat Frostbite  Head Injury Recognition, First Aid for Skull Fracture & Closed Head Injury  Symptoms of a Heart Attack  How To Recognize and Treat Heat Exhaustion  How To Recognize and Treat Hypothermia  Common Causes of Nausea and Vomiting  US Presidents   James Monroe  John Quincy Adams